Conversation With: Much Ado About MUJI

Conversation With: Much Ado About MUJI

3 Mins

By Channel NewsAsia Published: 31 Mar 2018 Audio: English

Its very name connotes 'no brand' - but Japan's MUJI is a global lifestyle brand - name today. Here's why it's not afraid of a little competition from the likes of Ikea or Daiso. #ConversationWith speaks to the man behind its global expansion.

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