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By Channel NewsAsia Published: 14 Nov 2017 Audio: English
In 2010 , while their college mates were out enjoying the student life , engineering majors Yukka Harlanda and his best friend Utak doubled down on something that was completely unrelated to their academic life - building locally - made shoe brand , Brodo . They operated out of their dorm rooms at first and envisioned an online platform that wasn't just transactional but a way to connect their brand to customers . Today , Brodo is one of the most successful shoe companies in Indonesia selling 120 , 000 shoes annually and the founders have bigger dreams ahead .
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