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By Channel 8 Published: 12 Jul 2017 Audio: Chinese
The central business district (CBD) may be prime location for office properties but not necessary for retail space. Data provided by property consultancy firm shows that monthly rental for retail space in CBD is $8 to $13 per square foot while the average retail rental in regional centres and neighbourhood malls is $33. 40 psf. The lower rental in CBD may be due to the fact that these shops only enjoy brisk business on weekdays. So how do these shop owners keep their cash registers ringing on weekends too ? China is Singapore property developer CapitaLand's largest market, with 44% of its assets in this market. The group owns and manages shopping malls, office blocks, residential projects and service apartments in many tier 1 and tier 2 Chinese cities. The rapid rise of online shopping has changed the retail landscape of China, how does CapitaLand now manage its malls to stay relevant to Chinese shoppers ? 零售商忙与闲 都得挣钱 中央商业区属于办公楼黄金地带，但是那一带的店面租金却不是最贵的。房地产咨询公司提供的数据显示，珊顿道和丹戎巴葛商店的每月尺租介于8至13元。但是，在区域中心和郊区，每月尺租达到33. 40元，两者差别高达3倍。虽然租金较低，但是，中央商业区的客源只有周一至周五，商家怎样在周末吸引顾客上门？另外，有一些营业地点只有周末才有顾客上门，这些商家在平日又靠什么维持生意？ 凯德集团中国发展策略 中国是房地产发展商凯德集团最大的市场，占集团总资产额的44%，在中国一、二线城市拥有和管理商场、办公楼、住宅、服务公寓等的项目。面对电商在中国零售业铺天盖地的抢占市场，凯德怎样调整商场经营策略来巩固它在中国的市场地位？
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