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By Toggle Video Published: 13 Feb 2018 Audio: English
For this young successor, 'food' is where his heart is. As the third generation leader of his family's catering business, Hesed & Emet, Reuben Ang sets his sights high. After taking over as Managing Director of the company in 2012, he steadily professionalized the structure, including modernization of food preparation and the cashier system. He also spearheaded the rebranding of heritage foods and prioritized innovations to meet modern tastes. Currently, Reuben is focused on transforming Elsie's kitchen into a complete food solutions company.
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